After you run your spam test, you'll see a high-level summary of your results. From there, you can dig deeper into the issues that have been uncovered. Litmus spam test results If a filter shows a green square or says "Passed", you're good to go! Nothing to do here. If a filter shows a yellow square or is marked as a minor issue, you can still move forward with your submission. However, it's a good idea to review what the filter reported so you can monitor the issue. Unresolved issues can become critical over time. (Think of it like a missing credit card: If you report it as lost as soon as you find out, it's usually not a big deal. But if it takes you a long time, it'll be hard to fix everything.) If a filter displays a red square or is marked as a critical issue, do not press submit. You don't want to send this email (and potentially others) until you resolve the issue. When you click to review the results of this filter, you'll see a sidebar with recommended action steps. It's worth reporting this to your developers (or anyone who manages Image Masking Service your email infrastructure) so they can figure out how to fix the problem before you continue to send emails. If a filter says "Unavailable", the filter may have been unable to locate your email or the email address may not have functioned correctly. Try sending again to see if the filter fills up. How to get started with Litmus Spam Testing If you already have a Litmus Plus or Enterprise account, log in and go to the Test tab. From there, select "View and Create Spam Tests" from the slide-out menu. Litmus test tools and preview settings Here you can start a new spam test or view the results of a recent test. Run spam tests regularly We're not just saying that, so you'll use Litmus Spam Testing (although you really should). Mail clients are updated every 1.2 days on average. Often we are not aware of these changes. Similarly, spam filter algorithms are updated regularly.

You work hard to create the right message and a perfect design for your email campaigns. But those hours and hours spent optimizing your copy and fixing tricky rendering issues are wasted if those emails don't make it to the inbox. It can be difficult to understand what causes an email to end up in the spam folder. It's not just spam trigger words anymore. Spam filtering algorithms change every day, and following deliverability best practices can be a daunting task. That's why we created Litmus Spam Testing: to give you the information and resources you need to identify and fix problems before you hit send, even if you're not a deliverability expert (yet). . What is the Litmus spam test? Litmus Spam Testing analyzes your emails using over 25 different tests, identifies issues that may be preventing you from reaching the inbox and provides practical advice on how to fix them. With the anti-spam test, you… Know if you are blocked. Check your IP addresses and domain names against common blocklists and get notified if any of them could affect delivery. Make sure your infrastructure is set up for success. Check that your email is properly authenticated using DKIM and SPF, and make sure your DMARC record is set up correctly. Pre-filter your messages through major spam filters. The tests include spam filters from inbox providers and webmail services, as well as E-Commerce Photo Editing Service score-based filters commonly used for corporate spam filtering. Get practical tips for improving your messaging. We flag issues that might prevent your email from reaching the inbox, but we don't stop there. We also give you actionable tips to help you troubleshoot and provide you with best practices and resources to improve your next campaign. Which filters does Litmus Spam Testing test with? Many factors can affect your deliverability. Litmus Spam Testing gives you insight into what might mark your email as spam. Here are the main filters it tests against. Authentication Email authentication examines the source of an email to see if it is valid. Also known as domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think emails that look like they're from Amazon but aren't). DKIM. In its simplest form, DomainKeys Identified Mail (DKIM) shows that your email is associated with your domain. DMARC. Domain-Based Message Authentication (DMARC) also ensures that your email is associated with your domain and offers a reporting mechanism that allows inbox providers to send reports on every email that appears be sent from a certain domain to the owner of the domain.

Welcome (back) to our monthly recap of email client market share changes and trends that happened in the previous month. Compared to our annual email client market share blog post, this series looks at month-to-month data. And September has some curious sightings because of a not-so-small thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20. What did we see? Well, you're going to have to keep reading to find out. Top 10 Email Clients Overall The top 3 email clients are still Apple iPhone (iOS Mail), Gmail and Apple Mail (macOS Mail) before and after MPP. To be clearer, before MPP is data from September 1-19 and after MPP is data from September 20-30. Top 10 email clients in September 2021 So, has the MPP changed anything? Yes, after MPP, Apple iPhone was finally dethroned, losing 13.4% of its share compared to before MPP. Gmail is now ranked as the most popular email client overall. That being said, a decent chunk of the iPhone's share was taken by what we call "Apple Mail Privacy" - all openings impacted by MPP - which account for 6.6% of the email client market share. (currently ranked #4). If we assume they all come from the iPhone E-Commerce Photo Editing Service (since the iPad share is so small and macOS Monterey with MPP hasn't been released yet), then Apple's iPhone would still be ranked #1 . Two key things to note here: 1) MPP hides device data so we can't tell the difference between iOS, iPadOS, or macOS, and 2) newer operating systems also don't tell the difference between MPP and non-MPP in user agent data. past. This means that everything opens from the Mail app on iOS 15 and iPadOS 15, whether MPP is enabled or not, looks the same to us . I know. We didn't expect that. On the plus side, we expect most people who upgrade their Apple OS to have MPP enabled, so our data is probably very close to reality anyway.