the existence of oligopolies and the effectiveness of the dominant strategy. On the one hand, high rollers prevent new players from competing. Developing an app is expensive, and the high cost combined with the small market a new product will have at the start (since a leading product is most likely to monopolize the market) can be a recipe for disaster for many new businesses. I mean, if you want to take on Salesforce or Real Estate Photo Editing Shopify users, it's not going to be cheap, fast, or dare I say easy. On the other hand, the pure dominance strategy ensures that the best competitors remain at the top because "as long as there is capital to feed it, SaaS competitors will try to enter every possible market niche, compete in every possible area of ​​their market and for every unique customer," as the article says. So there is still some flexibility.

In order to keep customers motivated and engaged, applications must continue to deliver value and this is only possible by listening to users and trying out new features that can truly meet their needs. It's a fast-paced and competitive market, a real challenge for the field of user experience in general. 7. The SaaS market has more than doubled since 2014, so it seems like a very lucrative space. However, the top 3 competitors can hold up to 70% of the total market share. How competitive do you think the SaaS Color Correction Service market is and how does this vary by type of SaaS solution? ML: Technology has made it easier than ever to create breakthrough products and every industry will only become more competitive. Recently, I read an interesting article published at SaaStr, an annual conference focused on SaaS that we are sponsoring this year, which said that competition in SaaS is so bitter due to two main factors: