Alamo Drafthouse and City of Austin Rename Street to "Wes Anderson Lane"



Alamo Drafthouse Cinema and the City of Austin hereby rechristen West Anderson Lane, home of Alamo Drafthouse Village, as “Wes Anderson Lane” in honor of the celebrated filmmaker and native Texan. The renamed street is announced as Searchlight Pictures’ critically-acclaimed arthouse box office success THE FRENCH DISPATCH is now in theaters nationwide.

The cinema company is also excited to unveil an Instagram (@AlamoDrafthouse) photo sweepstakes to find the ultimate Wes Anderson fan. Entrants are encouraged to submit photos of their pets dressed as their favorite Wes Anderson character and tag #WesAndersonLane to enter to win a once-in-a-lifetime printing experience with a cast member from the film. The grand prize winner will be flown to New York to attend a screening of The French Dispatch and meet a special guest in The Press Room at the new Alamo Drafthouse Manhattan location. Together they will hand crank the theater’s 1938 Vandercook Letterpress to create an edition of The French Dispatch magazine from the film.

"Honoring the mighty who have been forged in and by Austin has always been an important role of our city's leader,” said Alamo Drafthouse Founder and Executive Chairman Tim League. “We are proud that Mayor Steve Adler has bestowed this incredible honor on Wes Anderson, a true titan of cinema. The accolade is well deserved."

Filmmaker Wes Anderson thanked Mayor Steve Adler and Alamo Drafthouse in a video:



THE FRENCH DISPATCH set new records for the specialty box office during the pandemic. Over the 3-day opening weekend the film earned the highest per screen average of any film opening during the pandemic, with Alamo Drafthouse Brooklyn the 4th highest grossing location in the country. To date for the run of film Alamo Drafthouse has 6 locations in the top 25 nationally.

THE FRENCH DISPATCH is a love letter to journalists set in an outpost of an American newspaper in a fictional 20th-century French city that brings to life a collection of stories published in "The French Dispatch."

More details on the contest:

https://drafthouse.com/news/take-wes-anderson-lane-to-new-york-city

Enter on Instagram:

https://www.instagram.com/drafthouse/




3 views0 comments