Mutter: The Diary of a Mother Launches Exclusive Tribeca Pop-Up Experience in NYC

The world of Mutter: The Diary of a Mother comes to life through a limited-edition fashion and design collaboration in New York City. / Courtesy of Paul Delloz / ‘74 STUDIO

Mutter: The Diary of a Mother Expands Into Fashion With Exclusive Tribeca Pop-Up in New York

As Mutter: The Diary of a Mother makes its world premiere during the 25th Tribeca Festival, the film is extending its presence beyond the screen through a limited-time New York City pop-up experience.

Seventyfour Films and luxury fashion brand Misela have partnered to launch a special Mutter takeover at Misela's flagship location on Bond Street, offering fans an opportunity to explore the film's visual identity through fashion, accessories, and design.

Running from June 8 through June 15, the activation transforms the boutique into an immersive extension of the film's world while showcasing a collection of exclusive merchandise inspired by the psychological thriller.

At the center of the pop-up is a limited-edition capsule collection designed by 74 Studio. The collection features heavyweight T-shirts and sweatshirts drawing inspiration from the film's haunting imagery and atmosphere. According to organizers, the sweatshirts sold out during Tribeca week, while a limited quantity of T-shirts remains available.

The event also includes a collaboration with jewelry designer Lara Sönmez. For the first time, several of her signature rings and ear cuffs have been produced in black rhodium and are being offered exclusively through the Mutter collection as pre-order items.

Courtesy of Paul Delloz / ‘74 STUDIO

Misela has additionally created a bespoke version of its Carolina at Belgravia handbag specifically for the launch. The redesigned piece incorporates visual elements inspired by the world of Mutter and serves as one of the centerpiece items of the collection.

To accompany the launch, the collection was photographed on Mutter star Hazar Ergüçlü in a special editorial campaign created exclusively for the event.

Located at 25 Bond Street in Manhattan, the pop-up reflects the growing intersection between genre filmmaking, fashion, and experiential marketing. Rather than functioning solely as merchandise, the collection aims to expand the atmosphere and themes of the film into a physical space for festival attendees and visitors.

For those unable to attend in person, the collection is also available through the official Mutter online shop.

Mutter: The Diary of a Mother continues to generate attention ahead of its Tribeca debut, and this latest collaboration offers audiences another way to engage with the film's distinctive visual style.

MUTTER: THE DIARY OF A MOTHER Tribeca Pop-Up

Dates: June 8-15, 2026

Location:

25 Bond Street

New York, NY 10012

Hours:

11:00 a.m. - 7:00 p.m.