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SXSW 25' FX Unleashes Alien: Earth – The Wreckage Immersive Event at SXSW


FX’s Alien: Earth – The Wreckage brings an immersive crash-site experience to SXSW on March 7-8.
Step into the wreckage of FX’s Alien: Earth at SXSW—an immersive event where danger lurks within.

To celebrate the upcoming FX series Alien: Earth, an all-new immersive event, The Wreckage, is landing at SXSW. Nestled between Copper Tank and The Westin, attendees will have the chance to step into the wreckage of a crashed ship straight from the series. But be warned—not all creatures survived intact. A containment breach has occurred, and hidden dangers lurk within.


The Wreckage will take place for two days only—March 7th and 8th—and is open to both SXSW badge holders and the public.


Alien: Earth follows a group of ragtag tactical soldiers as they navigate a crash site on Earth, only to face terrifying extraterrestrial threats. The highly anticipated FX original series debuts in Summer 2025 on Hulu.


In anticipation of the SXSW event, FX just dropped a countdown teaser, building excitement for what’s sure to be an unforgettable experience. Let us know in the comments if you’re attending SXSW and The Wreckage—we’ll see you there!





FX’s highly anticipated series Alien: Earth is expected to make impact at SXSW, launching a series of three immersive experiences that will pop up in the months leading up to the Summer 2025 premiere. On March 7-8, fans can step into a mysterious wreckage site in the heart of Austin to unearth new details from the series, exclusive merch and photo opportunities.




From the moment fans step inside, they will find interactive elements and pulse-pounding thrills that bring the series to life. Visitors will be scanned for alien parasites before receiving credentials and instructions, embarking them on an exploratory mission through the ship wreckage where they will have the chance to get up close and personal with alien specimens. But beware—not all creatures survived the crash intact, a containment breach has occurred and hidden dangers lurk within.




FX’s Alien: Earth 360 marketing campaign will continue to roll out in the coming months, including social video teasers, high impact OOH, multi-market stunts, and two more immersive experiences. The Westin Downtown Austin, which overlooks the SXSW immersive experience, will be wrapped with FX’s Alien: Earth key art for the duration of the festival.




For information about FX’s Alien: Earth, visit https://fx.tv/alien-earth. To become an FX Insider and be the first to know when new content is available, sign up for text alerts: https://fx.tv/alien-earth-insider.


FX’s ALIEN: EARTH AT SXSW:



WHERE & FX’s Alien: Earth “The Wreckage”


WHEN 318 E 5th St. Lot, Austin, TX 78701 (between Copper Tank and The Westin)


Dates & Hours of Operation:


Friday, March 7: 2:30 - 10:00pm


Saturday, March 8: 2:30 - 10:00pm


Open to SXSW badge holders and the public

 
 
 

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