FX’s Alien: Earth immersive experience at SXSW continues to generate major buzz, and this weekend, fans were in for an extra treat as showrunner Noah Hawley and star Sydney Chandler stopped by the wreckage site. One of the most popular attractions at the festival, the Alien: Earth activation gave attendees a chance to step into the eerie remains of a crashed ship—an experience that both Hawley and Chandler explored firsthand.
Visitors embarked on a mission through the wreckage, coming face-to-face with alien specimens and uncovering hidden details from the highly anticipated series. Exclusive giveaways, interactive elements, and photo opportunities made the event a must-see at SXSW, adding to the mounting excitement surrounding Alien: Earth.
FX’s 360-degree marketing campaign for Alien: Earth is set to continue in the coming months, featuring social video teasers, high-impact out-of-home promotions, multi-market stunts, and two more immersive experiences.
For more on Alien: Earth, visit FX.tv/alien-earth. Want to be the first to get updates? Sign up for text alerts at FX.tv/alien-earth-insider.
Visitors to the Alien: Earth wreckage site embarked on an exploratory mission through the ship wreckage, getting up close and personal with alien specimens in order to unearth new details from the series, exclusive giveaways and photo opportunities. FX’s Alien: Earth 360 marketing campaign will continue to roll out in the coming months, including social video teasers, high impact OOH, multi-market stunts, and two more immersive experiences.
For information about FX’s Alien: Earth, visit https://fx.tv/alien-earth. To become an FX Insider and be the first to know when new content is available, sign up for text alerts: https://fx.tv/alien-earth-insider.
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