Blumhouse and Atomic Monster Officially Rebrand as ‘BLUMHOUSE ATOMIC’ Following $2.5 Billion Box-Office Success
Blumhouse and Atomic Monster Rebrand Combined Horror Studio as ‘BLUMHOUSE ATOMIC’
Blumhouse and Atomic Monster have officially unveiled a new name for their combined production company, Blumhouse Atomic, two years after Jason Blum and James Wan merged their respective horror banners. The rebranding follows a period of significant box-office growth for the company, which has generated more than $2.5 billion worldwide since the merger.
Despite the new corporate identity, Blumhouse and Atomic Monster will continue operating as separate production labels, maintaining their individual creative teams and overseeing film and television projects under their established banners.
The combined company has reported more than $2.5 billion in worldwide box-office revenue against production budgets totaling less than $330 million since the merger. Blumhouse Atomic also surpassed $1 billion in global theatrical earnings in both 2025 and 2026, with its 2026 releases generating nearly $1.3 billion against combined production budgets of less than $70 million.
Among the company's recent successes are Curry Barker's OBSESSION and Kane Parsons' BACKROOMS, which became the highest-grossing releases in the histories of their respective distributors, Focus Features and A24.
Jason Blum, co-founder of Blumhouse Atomic, described the new identity as a natural progression of the companies' partnership.
“When we merged our companies, we believed the whole would be greater than the sum of its parts, and that is exactly what has happened,” Blum said. “Blumhouse Atomic is a natural evolution of what we've built together.”
Blum emphasized the company's expanding collection of established horror properties, including THE CONJURING, INSIDIOUS and SAW franchises, while highlighting the opportunity to develop those properties across film, television, gaming and live entertainment.
The company acquired rights to the SAW franchise in 2025, bringing Wan back into the creative development of the series he co-created with Leigh Whannell. Lionsgate retains its existing ownership and distribution rights, while Content Partners and producer Mark Burg maintain interests in the franchise's existing film library.
A new SAW installment is currently in development, alongside additional entries in the PARANORMAL ACTIVITY and BLAIR WITCH franchises.
Wan, also a co-founder of Blumhouse Atomic, identified emerging filmmakers as a central component of the company's future strategy.
“The future of horror comes from new voices, and Blumhouse Atomic gives us more ways to find them and support them for the long haul,” Wan said.
He pointed to the company's collaborations with filmmakers including Kane Parsons, Curry Barker, Josh Giuliano and Dylan Clark, emphasizing the importance of providing creative opportunities and developing long-term working relationships.
That strategy has also shaped recent executive appointments and production partnerships.
Blumhouse Atomic hired former Shudder executive Sam Zimmerman as senior vice president of development and acquisitions, with a focus on discovering emerging filmmakers and developing genre projects with budgets below $5 million.
Zimmerman was involved in Universal's acquisition of Joshua Giuliano's RIVER from IFC following its presentation at the Toronto International Film Festival. The deal reportedly exceeded $10 million.
The company also signed a first-look agreement with production outfit Divide/Conquer in late 2025, targeting high-concept genre films designed around controlled production budgets.
Looking ahead, Blumhouse Atomic has outlined an extensive 2027 theatrical slate featuring original productions and established franchises.
Upcoming projects include RIVER, THE REVENGE OF LA LLORONA, THE EXORCIST: MARTYRS, ANYTHING BUT GHOSTS, PARANORMAL ACTIVITY, MOLEPEOPLE, BLAIR WITCH, SLEEPOVER and SEASONS.
Beyond theatrical releases, the company continues expanding its television operations with projects including USA Network's THE RAINMAKER, Prime Video's SCARPETTA and Netflix's WORST EVER franchise.
Its activities also extend into interactive entertainment and live experiences, including the video game GRAVE SEASONS, a Broadway production of PARANORMAL ACTIVITY and ongoing collaborations with Universal's Halloween Horror Nights.
The rebranding consolidates two of contemporary horror's most recognizable production companies under a single corporate identity while preserving their individual filmmaking operations.
With established franchises, emerging filmmakers and an expanding presence across multiple entertainment platforms, Blumhouse Atomic enters its next phase with a substantial development slate extending through 2027 and beyond.
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