The Influencer Project Turns Online Fame Into a Found-Footage Nightmare in First Trailer
Found-Footage Thriller The Influencer Project Drops First Trailer Ahead of October Release
The line between internet fame and real-world terror begins to disappear in the first trailer for The Influencer Project, an upcoming found-footage psychological horror film arriving in theaters internationally on October 2.
Directed by Danish filmmaker Mike Nybroe, the film stars social media creator Chiara King as a fictionalized version of herself in what marks her feature film acting debut. The project also boasts an impressive horror pedigree behind the camera, with The Blair Witch Project creators Eduardo Sánchez and Gregg Hale serving as producers.
The Influencer Project follows King as she travels to Copenhagen to participate in a documentary examining the realities of online fame. What begins as an intimate look behind the scenes of life as a content creator quickly spirals into something far more dangerous when an obsessive stalker begins following her every move.
As filming continues, the documentary transforms into something resembling evidence from an unfolding crime, blurring the line between performance, reality, and psychological horror.
The first trailer leans heavily into that uncertainty, presenting a found-footage experience that asks how much of ourselves we surrender once our lives become public. Rather than relying solely on supernatural scares, the footage builds tension through surveillance, digital obsession, and the increasingly invasive relationship between online personalities and their audiences.
The film draws inspiration from King’s own experiences as a creator with millions of followers across social media, while telling a fictional story that explores the darker side of internet visibility.
King said she wanted the project to avoid portraying its lead as simply another victim.
“I didn’t want to make a classic movie where the main character is just a helpless victim and is running away from the predator. I wanted to tell a story about standing in your power, taking my control back, facing that terror head-on.”
According to the filmmakers, much of the production embraced improvisational techniques similar to those used during the making of The Blair Witch Project, allowing scenes to develop naturally rather than relying exclusively on scripted performances.
Sánchez and Hale said King’s performance immediately reminded them of the realism that helped define The Blair Witch Project, describing the film’s ability to blur fiction and reality as one of the project’s greatest strengths.
The Influencer Project also serves as the inaugural theatrical release from Hades Films, the newly launched horror label founded by Alex Hertzberg and Ahmet Zappa. The company plans to focus on original horror films aimed at younger audiences while maintaining a filmmaker-driven approach to genre storytelling.
As found-footage horror continues to evolve alongside modern technology, The Influencer Project places influencer culture, online obsession, and digital surveillance at the center of its nightmare, updating familiar genre techniques for a generation raised online.
The Influencer Project opens in theaters internationally on October 2 from Hades Films, Point Neuf, and Voltron Global Media. The official trailer is available now.
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