Looks like we can officially scratch The Monkey off the list for a Super Bowl spot—though, let’s be honest, that would probably eat up half the budget. Yesterday, Neon announced that multiple networks hilariously denied their request for The Monkey’s TV spot, reinforcing the film’s already notorious reputation for pushing boundaries. Much like the controversy surrounding its trailers, it seems certain scenes are proving too intense for mainstream airtime.
So far, four networks have rejected the spot, but there’s still a chance it could slip through elsewhere. In the meantime, check out the email responses from the studios regarding the denials—whether real or part of Neon’s clever marketing campaign, it’s another brilliant move in building hype for Osgood Perkins’ adaptation of Stephen King’s The Monkey, starring Theo James.
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