NEON Showcases Hokum and I Love Boosters at CinemaCon

NEON previews horror thriller Hokum and crime satire I Love Boosters during its CinemaCon presentation.

NEON Brings Chaos and Curves at CinemaCon With I Love Boosters and Horror Thriller Hokum

Indie powerhouse NEON made a strong impression at CinemaCon this week, showcasing two wildly different—but equally intriguing—projects: the high-energy crime satire I Love Boosters and the psychological horror entry Hokum.

Taking the stage were writer-director Boots Riley alongside LaKeith Stanfield and Adam Scott, joining NEON executives Elissa Federoff and Sumyi Antonson to preview what’s coming next from the studio.

‘I Love Boosters’ Targets Fashion and Capitalism

Riley and Stanfield brought energy to the room while teasing I Love Boosters, a film centered on a crew of professional shoplifters targeting a ruthless fashion mogul. The tone? Sharp, satirical, and unapologetically chaotic.

The cast is stacked: Keke Palmer, Naomi Ackie, Taylour Paige, Eiza González, Will Poulter, Don Cheadle, and Demi Moore round out a lineup that signals major crossover appeal.

Described with a tongue-in-cheek edge—“like community service”—the film looks to carry Riley’s signature blend of social commentary and genre-bending storytelling.

I Love Boosters hits theaters May 22.

‘Hokum’ Leans Into Psychological Horror

On the other end of the spectrum, Hokum taps into slow-burn dread. Directed by Damian McCarthy, the film stars Adam Scott as a novelist retreating to a remote inn to scatter his parents’ ashes—only to become entangled in a haunting tied to a witch and a cursed honeymoon suite.

The early trailer footage suggests a claustrophobic, character-driven horror experience built on isolation, grief, and psychological unraveling. As visions intensify and a disappearance shakes the narrative, the film pivots toward confronting buried trauma.

From an HMU standpoint, Hokum is the one to watch closely. It aligns with the kind of contained, atmospheric horror that thrives on tension rather than spectacle—and if executed right, it could land as one of the more effective theatrical horror drops this spring.

Hokum arrives in theaters May 1.

NEON continues to operate in its own lane—pairing bold, auteur-driven storytelling with strategic releases. With Hokum delivering for horror audiences and I Love Boosters pushing genre boundaries, the studio is covering both ends of the spectrum heading into May.

Two films. Two completely different energies. One consistent takeaway: NEON isn’t playing it safe.

Stay locked for full HMU coverage as both titles approach release.